Friday, September 28, 2007
Armani phone and LCD TV to be unveiled
Samsung Electronics and Giorgio Armani have announced a strategic alliance for the development of innovative portable and home consumer electronics products, founded on the combination of Giorgio Armani’s iconic design aesthetic and Samsung’s cutting edge technology.
Portable products will be developed for both the signature Giorgio Armani and fashion-forward Emporio Armani lifestyles, while home electronics products will be developed as part of the Armani/Casa home interiors lifestyle. The new products will be distributed in upscale consumer electronics stores and through Giorgio Armani’s direct controlled retail network.
The first jointly developed product is a 10.5mm-thick luxury mobile phone ‘Giorgio Armani-Samsung’ which was unveiled during Milan Women’s Fashion Week on 24th September and will be in major European countries from November 2007. Also its luxury LCD television ‘Armani/Casa-Samsung’ will be unveiled in January 2008.
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