Monday, August 6, 2007

Microsoft's technology on Nokia

Nokia will using Microsoft's copy protection software to boosts the wireless entertainment, like music and videos, their (Nokia And Microsoft) said on Monday.

The technology of Microsoft allows users to share protected content (music, games, videos), PCs and other devices (Between devices).

Nokia will license Microsoft PlayReady Digital Rights Management (DRM) technology, and will build into S60's Software.

Nokia's S60 software is use Symbian's Operating System, built on UK-based mobile phone.

Senior analyst at consultancy CCS Insight, Geoff Blaber say that "It is in both (companies) interest that there is compatibility between the two and content can flow between devices".

They has signed first co-operation agreement in 2005, their agreement is put Windows Media Player in Nokia phones.

While cellphone prices fall, Microsoft is looking new revenue from the mobile space, at the same time handset vendors are looking for new revenue from potentially lucrative software operations.

Nokia said in June, it would reshape its whole organisation to better focus on software and services. It expects many S60 and its lower-tier Series 40 phones, which are also included in the deal, using PlayReady technology to hit the market in 2008.

"This takes it to a huge portfolio of Nokia devices," Geoff Blaber said. "The deal makes perfect sense for Nokia. There isn't so comprehensive a DRM solution available for mobile space."

TWENTY DOLLARS INDUSTRY

The companies said they expect the deal to widen the entertainment offering on cell phones.

According of firm Informa that Entertainment services—games, music, TV, adult content and gambling—would grow to $38 billion by 2011 from around $18.8 billion in 2006.

Music has been the main driver for mobile entertainment so far, the breakthrough of mobile television broadcasts is expected to give the market a new boost.

Chadd Knowlton, General manager for content access and protection at Microsoft "This is a new thing and developing at a rapid clip. Can it get better and move to the mainstream? Absolutely. Nokia and Microsoft, being large influential companies, are trying to push the ball forward," told Reuters.

"Mobile television, that's going to be much more mainstream than today's entertainment features," Chadd Knowlton said. "We would also work together to enhance and simplify consumer access to digital content using mobile devices" Microsoft and Nokia said.

"This partnership will enable a very broad range of content to be available for consumers," said Sebastian Nystrom, a director at Nokia's technology unit.

Nokia is widely expected to launch an online music and mobile content store, a rival to Apple's iTunes, in coming months, using technology gained from last year's acquisition of U.S. digital music distributor Loudeye.

Nystrom declined to comment on the possible impact the Microsoft deal could have on services built on the Loudeye acquisition, but said: "Overall, PlayReady will be the key component in offering such services to consumers."

Modified from Reuters
Posted by Ribhararnus Pracutian at 8:09 AM |  
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